The last time I tried to speak in public of a new vision for the use of architectural structures intended for the use of multimedia content, of which the cinema is only a part, I decided that this is a
egg of Colombo had great potential to give me some rules.
very least talk to people who are motivated, and secondly to avoid the depressed, the cynics, the wasters, but then for fun I did the opposite of all this and I have preached my gospel now at least a dozen of enlightened minds. Enough to understand that I just had to roll up their sleeves.
Why? I mean years ago I tried to convince friends who collaborated on start-up more or less connected to companies that are now part of mainstream Italian, to take a new road. I was planning to create a portal like YouTube. The server space cost a little 'more than what my boss thought prudent investing. We discovered that writing a business plan was the only way to contact a venture capital, angel investors or seed investor. But in discovering and putting a good pace to set corporate strategy, spent just long enough to see that people not only we had thought, but these policy choices had been made to ensure a solid future and extraordinary. He was born on Web 2.0 and would like nothing before.
Why take it away? Why I do not know whether to laugh or cry when I hear someone complains to the refrain "Oh God .. we also close the latest cinema," "there are no cinemas in the city!", "Where we will see scamper Potemkin? "," ... where they will go to the after-work masks? ". These items lost I want to show, with due respect that it is waking up from a bad dream. Once upon a time the theater and one day the opera was born. Jumping forward again in time in a century that has seen all the colors, the film has taken precedence over many arts. But the world has moved forward again. The media continue to change and evolution is increasingly determined by the behavior of the public. In the production of multimedia content, the world has increased outsourcing to the crowd-sourcing in the next few seasons. Let's go back to the cinemas: many rooms have renovated architectural space when they were supposed to renew the architecture of enjoyment. Talking about architecture the enjoyment of Columbus is still an egg that turns into a Pandora's box. Pandora and Columbus get married and make a lot of beautiful children. These generate a few breaths in the Web 3.0 and the world was soon to conquer all the planets in the suburbs of uranium. Let's return to planet earth and see what makes our managers so little imagination and enthusiasm. Will the side effects of the Mediterranean diet or will be that the average age of the future managers of Web 3.0, at the time still haunts from 7 to 12 years? The truth always lies somewhere in between. Meanwhile, we can reflect on what the film and its method of use in architectural sense, they function more as the descendants of the theater of opera, rather and as incubators of the scenarios that are transforming the digital economy rules.
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